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We're in the Record Books!

April 15th, 2016

GUINNESS WORLD RECORDS™ AWARDS RON SHERMAN TITLE FOR PRODUCING THE MOST TV COMMERCIALS IN THE WORLD

guiness-world-recordLITTLE ROCK (April 1, 2016)— Ron Sherman known locally as a TV personality and weatherman for over 26 years, founded Ron Sherman Advertising (R.S.A.) in 1986.  Sherman’s full-service ad agency and production studio produces thousands of commercials each year.

Chances are Arkansans have seen Sherman regularly appearing in commercials for his local home improvement client Royal Windows & More, but it is relatively unknown that the majority of Sherman’s business is outside the state.  RSA serves national and regional home improvement accounts such as Englert LeafGuard, Beldon Home Solutions, Window Works, Window Depot, Owens Corning Basements and Bath Planet.

Sherman currently holds the record for the Most TV commercials produced with a documented 3,503 commercials.  It is estimated that Sherman has taped over 70,000 TV commercials in his 30-year career; however, due to the extensive amount of evidence required by GUINNESS WORLD RECORDSTM proof was only available for the number of commercials he personally taped in one year,

In 2015 as an agency, Sherman and his team collectively produced more than 6,400 commercials for home improvement that aired in over 100 TV markets across the United States and Canada.  Sherman was the on-camera talent for more than half of this total with the remaining balance featuring presenters John Lee, Tracy Douglass, Jason Harper, Ashley King, Lisa Fischer and other local TV personalities.

Sherman had this to say about his new title, “Being recognized by GUINNESS WORLD RECORDS is such an honor.  I knew we taped a lot of commercials, but who would have thought we’d end up with a world record!  None of this would be possible without the great team we have working here.  All of the spots have to be produced, taped, edited, and graphics added before being uploaded and trafficked with hundreds of stations across the US and Canada.  And that’s not to mention the media, sales and web departments that play a big role in the whole process as well.  It truly is a group effort.  I couldn’t be more proud of our team and this achievement.”

On May 3rd, a ceremony will be held at Ron Sherman Advertising where an official adjudicator from GUINNESS WORLD RECORDS will present Ron with a certificate in recognition of his GUINNESS WORLD RECORDS title.

Ron Sherman Advertising is proud to be an Arkansas business making a national impact as the top advertiser in the home improvement industry.

Click here to read more about the record!


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