We generate high-quality, exclusive leads for solar companies
For over 40 years, Ron Sherman Advertising has been helping solar businesses and contractors generate high quality leads that convert into sales, through traditional TV advertising and digital marketing solutions. Our advertising strategies are proven and deliver measurable success for solar companies across the country!
Solar companies trust Ron Sherman Advertising to deliver high quality, qualified leads with a personalized advertising strategy to elevate your marketing plan. We have the largest home improvement video library in the world, complete with countless custom solar animations, product videos, personalized lead-ins, and customer testimonials from real solar customers!
TV Advertising for Solar Companies
TV advertising remains one of the most effective tools for generating exclusive, high-quality leads that convert into sales. Ron Sherman Advertising spearheaded modern television advertising strategies for solar companies over 40 years ago, and we continue to deliver high-quality, engaging, lead-generating commercials to screens across the United States.
Utilizing the largest home improvement video library in the world, we tailor your TV ads to your target audience with real solar customer testimonials from your community, building rapport and trust with your consumer audience. Custom solar animations and product videos also build trust with your audience, educating them on the quality and effectiveness of your products.
Personalized lead-ins tailor your ad to your target customer’s situation, allowing your brand to be associated with the solution to their real-world problems! With hundreds of lead-ins to choose from, we have the right one for every season and situation!
We handpick the talent for your commercials based on your target audience’s location and demographic, and pair them with proven call-to-actions that make the phone ring!
With over 40 years of advertising experience, we have advertised for solar companies like yours in every major market in the United States, and even some in Canada! We have connections to TV stations across the country, giving your ad a quick turnaround time from conception to air-date!
Our TV advertising campaigns are crafted not just to increase visibility but also to generate leads that convert into paying customers. We tailor every aspect of your TV advertising strategy to focus on lead generation, including:
- Professional Video Production: We create engaging commercials that showcase your solar solutions and inspire viewers to take action.
- Strategic Media Buying: We ensure your ads appear on the most relevant channels and during peak viewing times for your target audience, maximizing reach and connecting with homeowners looking to adopt solar energy.
- Campaign Data Analysis: After each advertising campaign, we analyze performance metrics like audience engagement, lead generation, and conversions. This ongoing evaluation allows us to optimize your ads for the best results.
Digital Marketing for Solar Companies
In today’s digital landscape, your solar business needs more than just word-of-mouth to stay ahead—it needs a strong online presence that generates high-quality leads. At Ron Sherman Advertising, we’ve been at the forefront of home improvement marketing for over 40 years, and we’ve refined our digital marketing strategies to help solar companies like yours connect with the right customers. Whether you’re looking to increase website traffic, boost your brand’s visibility, or convert more leads, our digital marketing solutions are designed to deliver measurable results.
We take a hands-on approach to your digital marketing initiatives, utilizing our extensive product video and image library, as well as personalized imagery directly from your business to enhance your website, social media, and advertisements. Additionally, we work directly with agents from major advertising platforms, like Google, Bing, and Meta, to optimize your campaigns to the fullest.
We offer complete digital management of your brand, from your website hosting to digital campaign management. Don’t worry about the technicalities of the back-end, we can handle it for you!
Analysis is vital, especially as the digital advertising landscape changes. We review your campaigns daily to ensure that your business is benefitting from the latest tactics and strategies.
Our expertise in solar marketing goes beyond conventional approaches. We develop targeted digital marketing campaigns that align with your specific objectives, including:
- Search Engine Optimization (SEO): We optimize your website to rank high on search engines, making it easy for potential customers to find your solar services.
- Search Engine Marketing (SEM): Through strategic paid advertising, we drive targeted traffic to your site, attracting customers ready to switch to solar energy.
- Social Media Campaigns: Our effective social media strategies engage your audience, foster brand loyalty, and expand your reach to a wider customer base.
From enhancing your online presence to optimizing your website for lead conversion, our digital strategies are designed to attract qualified leads and turn them into lifelong customers.
